Downloads are actively searched for. People love to peruse them looking for that good deal. The gold watch for a dollar, the free lunch, the mystery painting worth $40 million when it's cleaned up. They are like the bargin table at a garage sale.

Downloads fall into several classes. Each class should be handled differently.

• Program demos and shareware examples of your products and services.
• Support updates and patches for your product.
• Freebies used to entice and reward site visiters.
• Third party programs used in conjunction with your product.
• Promotional gimmicks and prizes.
• Plugins for special features on your website.
• Multi-media materials.
• eCatalogs for off-line browsing.